Cowboys & Dinosaurs is a flavored root beer beverage themed around the concept of pairing two things that don’t normally go together (i.e., root beer and blueberry, cowboys and dinosaurs). The original cowboy-talk copywriting and graphic elements contrast the dynamic hand-drawn illustrations and colorful palette to bring this time capsule of a drink to you from an alternate prehistoric Wild West dimension.
Cowboy-style Wanted poster on side inspired by missing-children milk cartons:
Packaging design complete with copywriting that builds the world around this alternate reality:
Open up the package to see the cans:
Process:
